Pride Windows all over London


During the past week, I had the opportunity to watch London's preparations for Pride Parade and I must say I was impressed.

Each corner was decorated in LGBTQ colors. And no, they were not only the big luxury brands, to which we are already somewhat accustomed to see supporting this kind of events. It was London's famous pubs, banks, supermarkets, hotels... everything you can imagine.

And it was so good to see how it helped even more so that people felt united by one cause.

London's Oxford Street - the busiest shopping street in Europe - was part of the parade route and it was rainbow-tastic. Everything from High Street shops, supermarkets and banks changed their logos, adding new window displays and selling special products.

And a lot of them were genuinelly raising money for LGBT charities... But the question is: are businesses taking advantage?

Durante a semana passada, tive a oportunidade de assistir às preparações da cidade de Londres à Parada Pride e devo dizer que fiquei impressionada.

Cada esquina estava decorada com as cores LGBTQ. E não, não eram apenas as grandes marcas de luxo, às quais já estamos de certa forma habituados a ver apoiar este género de eventos. Eram os famosos pubs de Londres, os bancos, as cadeias de supermercados, os hotéis... tudo o que possam imaginar.

E foi bom ver como isso ajudou ainda mais a que as pessoas se sentissem unidas por uma só causa.

A Oxford Street de Londres - a rua comercial mais movimentada da Europa - fazia parte da rota da parada e era um autêntico arco-íris. Tudo, desde lojas da High Street, supermercados e bancos, mudaram os seus logos, acrescentando novas montras e vendendo produtos especiais.

E muitos deles estavam realmente a angariar dinheiro para instituições de caridade LGBT... Mas a pergunta mantém-se: estarão as empresas a aproveitar-se?

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