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Alexander McQueen opens first flagship store in London

January 16, 2019

Alexander McQueen has opened its very first concept store in London, which features an archive of the house's pieces, as well as new-season collections to shop. 

 

Located flagship store on London’s Old Bond Street, featuring a new design concept conceived by creative director Sarah Burton. 

 

The new unit at 27 Old Bond Street is four times larger than the old womenswear store and is spread over three floors.

 

The ground and first floors are home to womenswear and menswear, respectively. The second floor hosts an experiential space, which will showcase pieces from the design house’s archive and current collections, along with related photography and artwork.

 

The space has been designed by architect Smilijan Radic, who is known for designing the Serpentine Gallery pavilion. There are plenty of McQueen touches to look out for inside the store, including a hand embroidered curtain at the window.

Alexander McQueen abriu a sua primeira concept store em Londres, apresentando um arquivo das peças da casa, bem como coleções da nova estação.

 

Localizada na loja principal da Old Bond Street, em Londres, apresenta um novo conceito de design concebido pela diretora criativa Sarah Burton.

 

O novo espaço localizado no número 27 da Old Bond Street é quatro vezes maior do que a antiga loja de senhora e está distribuída em três pisos.

 

O térreo e o primeiro andar contam com as roupas de senhora e homem, respetivamente. O segundo andar tem um espaço experimental, que exibirá peças do acervo da casa de design e das coleções atuais, além de fotografias e obras de arte relacionadas.

 

O espaço foi projetado pelo arquiteto Smilijan Radic, conhecido por projetar o pavilhão da Serpentine Gallery. Há uma grande quantidade de pequenos 'toques' de McQueen para olhar no interior da loja, incluindo uma cortina bordada à mão na janela.

 

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